XEODesign unlocks human potential through technology and play. We designed the first iPhone game. Discovered the design the connection between what we do and what we feel. Millions of leading developers use The 4 Keys to Fun to increase the emotions from play. Free download: http://4K2F.com This model is one of the foundations for Gamification and has been featured by IBM at TED and on Samantha Bee. Current focus is creating an emotion model and global empathy engine for AR and VR in our game Follow the White Rabbit. http://PlayWhiteRabbit.com
Clients include: IBM, Citibank, Ubisoft, and EA working on titles such as Myst, the Sims, and Star Wars as well as consulting for the White House and State Department.