In The Pocket

As Europe’s finest digital product studio, In The Pocket develops digital products that make people happy and businesses grow. From strategy to product launch and beyond, In The Pocket works in strategic partnerships with companies that take their digital future seriously. With a talented in-house team of over 110 strategists, designers and engineers. Since its founding, it has created over 400 digital products and services for brands like Payconiq by Bancontact, Barco, Colruyt, Groupe ADP, BNP Paribas, BMW & SD Worx. In doing so, the company has acquired an extensive amount of knowledge about mobile, web & cloud, AR & VR and machine learning. The company was founded in 2010 and started experimenting with XR shortly after the launch. Nowadays, the team consists of 110 designers, strategists and developers who develop for multiple platforms. Our XR team was nominated for multiple Auggie Awards and worked for international clients such as Barco, Paris Aéroport and BMW. We offer a wide range of solutions, but focus mainly on three aspects of AR: Learning - Everyone can be a mechanic if you can really see what you have to do. AR can help you with virtual instructions, training, maintenance and education. Smart venues - Our own AR Wayfinding tool takes buildings and venues to the next level. Sales enablement - Business development can be challenging, as you have to persuade buyers your product is worth the money. We use AR to solve this problem.

Company Info:

Year Founded:

Jeroen Lemaire, Louis Jonckheere, Pieterjan Bouten

CEO(s)/CTO(s)/Other Officers:
Jeroen Lemaire, CEO


Company Size:
101 to 1000

Private held, no investors