Charlie Fink's XR DIrectory - Companies in the XR World

Featured Companies is building an augmented reality solution that works with any smartphone camera to map real-world objects and surfaces allowing both visual occlusion and physics interactions between real and digital objects.

8th Wall

8th Wall Web created an AR solution that works via internet browsers and was first presented widely to the public via a SpiderMan - Into the Spider Verse AR experience viewable through mobile web browsers.

Amazon Sumerian

Amazon Web Services (AWS) (NASDAQ: AMZN) is Amazon’s cloud computing solution available for developers at all levels to lease both for processing and storage. Amazon’s Sumerian XR publishing platform is built on top of AWS.

Aris MD

Aris MD is an immersive reality company using augmented and virtual reality technology to enhance surgery, save lives, and avoid complications.

Balti Virtual

Balti Virtual is a Baltimore based studio with twenty years of experience focused on VR and AR experiences. Their HoloTats are marker based AR experiences activated by tattoos.


Happy Giant is a creative studio that builds games and immersive AR and VR experiences. The company created UNtamed ARena in partnership with the toy company WowWee and its Fingerlings line of toys. Happy Giant is responsible for many of the AR activations in this book.


HP (NYSE: HP) Famously founded in a one-car garage in Palo Alto, CA in 1939, HP is a worldwide leader in computer hardware company with multiple lines of business, including computers, home, office, and industrial scale printers, and VR headsets.


Imitera is the creator of “Magic Chess” and other AR experiences, including interactive product demos. The company was founded by John Nilsson, the creator of jDome, an exercise bike with a dome-shaped projector screen which creates immersive experiences. Brighter acquired jDome, where Nilsson subsequently developed “Magic Chess” in 2018.


Kopin (NASDQ: KOPN) creates innovative technology that has enhanced the way people see, hear, and communicate for three decades. Kopin company develops and manufactures technologies required for wearable computing headsets for the military, consumers, or industry. The company has contributed to the development of head- mounted displays for the F-35 Joint Strike Fighter, created the Golden-i, a wearable headset reference design for industry, and collaborated on wearable products for AR hardware makers like Vuzix, Motorola Solutions and Recon Instruments.

Living Popups

Living Popups is a creative AR studio specializing in marker-based AR “popups”. The studio created the AR activations in Charlie Fink’s Metaverse, An AR Enabled Guide to VR & AR. Their “Aug-Mentors” AR comedy series is featured in Convergence.

Magic Leap

Magic Leap was founded by serial entrepreneur Rony Abovitz in 2011, and launched its first AR headset, the Magic Leap One Creators Edition, in August 2018. Magic Leap has raised 3.4 billion dollars, 37% of all money invested in AR in the past five years. In order to create multi-planar spatial computing, Magic Leap had to develop their own optical system, chipset, and operating system.


MERGE is the creator of the MERGE Cube and MERGE VR goggles, the only VR headset for kids, as it is made of soft, flexible foam. MERGE is focused on developing Cube-based education experiences for the classroom.


Mozilla is the creator of the Firefox web browser, the first browser to support WebVR. The WebVR team began at Mozilla and is housed there. The team is now tackling WebXR, to bring both AR and VR to web browsers everywhere.

Penrose Studios

Penrose Studios was founded by Eugene Chung in 2015 to produce virtual and augmented reality storytelling experiences. Their volumetric animated shorts have received critical acclaim at the Sundance, Tribeca and Venice Film Festivals. Wired called “Allumette” the first VR masterpiece. Charlie Fink calls Chung “the D.W. Griffith of VR.”


PTC (NASDAQ: PTC) is a software company which got their start in the 90s with Computer Assisted Design software. They were a first mover in internet-enabled maintenance tracking. PTC doubled down on its commitment to AR with the acquisition of Vuforia from Qualcomm in 2015. Since then, Vuforia has tripled in size. PTC is rolling out Vuforia Studio, which will allow non-programmers to develop AR content.


RE’FLEKT is a Munich-based AR and MR enterprise applications developer focusing on training and maintenance of factories, aircraft, and complex machines. RE’FLEKT has developed a SaaS platform, REFLEKT ONE, which allows companies to transform existing CAD data into AR applications for maintenance, training, and operations.


Rokid is a Chinese startup founded in 2014 by computer science Ph.D. and serial entrepreneur Mingming Zhu. Before starting Rokid, Zhu was head of M-team for Alibaba Group, leading the company’s deep learning, natural language processing, and vision development efforts. In addition to AR glasses, the company is focused is on the research and development of speech and imaging technology and a line of products that include smart speakers, and digital assistants that integrate AI and computer vision. The company has raised over 158 million dollars.

Rovio Entertainment

Rovio Entertainment (OTC: Oyj) develops mobile and media games, and broadcast media, resulting in additional revenues from merchandising, publishing, and licensing. 79% of Rovio’s revenue is generated by their premier title, Angry Birds, which with its sequel Angry Birds Two, is one of the most popular mobile games of all time, with over 50 million downloads and 200 million minutes of gameplay each day. In 2018 Rovio launched Angry Birds for AR and VR, and as the first third-party game for Magic Leap.

Scope AR

Scope AR was founded in 2011 and builds AR software solutions for enterprise customers focusing on frontline workers. The company’s solutions include AR-enabled maintenance diagrams, animated CAD models, and remote assistance.


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Streem builds object recognition based AR to help connect customers with professionals. Need a plumber? Scan your sink with the Streem app and a professional who understands your specific piping can be contacted and even help guide you through the app.

Ubimax Inc.

Ubimax is a wearable computing company founded in 2014 creating both hardware and software for augmented reality. Their Ubimax Frontline software suite is a collection of their four AR-enabled services: X-pick, X-make, X-inspect, and X-assist which provide AR-enabled warehouse picking, assembly instructions, data interfaces, and remote assistance respectively.


Ubiquity6 founded in 2017, uses computer vision to enable massively multiplayer, persistent AR experiences on top of the physical world. The company focuses on multi- user AR experiences shared across devices. Ubiquity6 is working on some of the hardest challenges in computer vision, augmented reality and mapping.


Visulix is a computer vision company creating spatial mapping accurate to centimeters. Their solution works with smartphone cameras to record spatial data to an AR Cloud. The cloud handles most of the computation while the phone displays AR content anchored to the real world. The world’s spatial map is stored on the cloud.


Vuzix (NASDAQ: VUSI) is a supplier of Smart-Glasses and Augmented Reality (AR) technologies and products for the consumer and enterprise markets. The Company’s current products include the M-300 for enterprise and a cross-over with potential consumer appeal, the $999 Vuzix Blade, launched in February 2019. The Company’s products have won Consumer Electronics Show (CES) awards for innovation for the years 2005 to 2018 and several wireless technology innovation awards among others.

Xperiel Inc.

Xperiel was founded in 2013 and aims to build what they call the Real World Web(RWW), which would make the entire world clickable. The company has partnerships with major sporting venues, where they create custom AR experiences to increase audience engagement.

YouAR Inc.

YOUAR is based in Portland Oregon and came out of stealth in early 2018. The team there is focused on creating global AR Cloud solutions that run on the devices we all have today: smartphones.


Zappar was founded in 2011 and has created AR experiences that elevate marketing with innovative and engaging content. Their ZapWorks toolkit puts the power of AR in the hands of designers and developers, enabling them to push the boundaries of interactive creativity, both with and without code. The company also created ZapBox, a low-cost cardboard HMD for a mobile AR.


zSpace is an education technology creator and was founded in 2003 as a data visualization company. The principals came out of education software, and the company pivoted to serve the K-12 market in 2009. zSpace computers are used by a million students a day in classrooms and computer labs around the world. The company was named “Best in Show at ISTE” by Tech & Learning Magazine for three consecutive years and was ranked two years in a row on the Inc. 500 list of fastest growing companies.