Blippar is a leading technology company that specializes in augmented reality (AR) and computer vision, a cutting-edge field within artificial intelligence (AI) that enables cameras to recognize and understand the world they see. By harnessing the power of its technology and data, Blippar’s mission is to enhance everyday life through Augmented Reality.
Since launching in the UK in 2011, Blippar has been at the forefront of the augmented reality and computer vision industry, building new products and ways to experience the intersection of the digital and physical world. Blippar’s technology has been used by world-leading brands, retailers, publishers and agencies such as PepsiCo, Porsche, Cadbury, L’Oréal, GSK, General Mills and Procter & Gamble to create exciting and award-winning experiences which deepen consumer engagement.
Over the years, Blippar has built an augmented reality ecosystem for their clients, certified partners and anyone interested in the technology. The main part of the ecosystem is Blippar’s cloud-based AR creation and publishing platform which combines all of Blippar’s IP and works across all devices and operating systems and seamlessly integrates with other AR software including ARKit, ARCore and soon other 3rd party rendering engines. This platform provides the ability for anyone to create AR experiences within one platform and then publish across any operating system, on the web, to a specific location (through visual positioning and wayfinding tech) and eventually on wearable devices and on any social media platform. Using this platform, AR experiences can be launched from anything and anywhere: a marker, an object (through Blippar’s computer vision using our range of recognition engine), a code/web, marker-less (SLAM) and a location (using Blippar’s visual positioning and wayfinding tech).
Blippar has been ranked 3 years running on CNBC’s global ‘Disruptor 50’ list most recently in 2017 alongside the likes of Uber, Airbnb, Snapchat and Spotify, as well as named top Business Innovator by Bloomberg, most innovative AR company by FastCompany in 2018 and won the best AR app at Mobile World Congress in 2017.